Primary care practices can play a key role in reducing a huge nationwide treatment gap for OUD. Over 40 primary care practices have been trained in the IT MATTTRs™ Practice Team Training, which provides information, implementation support, and resources that primary care practices need to provide treatment for opioid dependence and OUD. This training, and our Train the Trainer Program, help practices be part of the local solution.
Using a community-based participatory research method called Boot Camp Translation, a community-based awareness and action intervention around MAT for OUD has been developed for the IT MATTTRs™ program. Community-based campaigns were developed to change the conversation in rural communities around OUD, and increase awareness, knowledge, and utilization of MAT in rural local primary care practices. A variety of printed materials were created for the IT MATTTRs™ community intervention, including coasters, posters, program inserts, restaurant placemats, newspaper articles, letters to judges, movie advertisements, and websites.