CU, Medical School Adopt New Brand

(May 2, 2011) The University of Colorado is making the look and language of its communications more consistent throughout the CU system, including the medical school. That means the medical school now is called the University of Colorado School of Medicine; there’s no more "Denver" in the title. (And no more Health Sciences Center, for that matter.) Structurally, however, the school remains part of the University of Colorado Denver. Grants, for example, still will come through UCD.

"While our name and location may have changed over the past 127 years, our mission and vision remains," says Jerry Wartgow, chancellor of the University of Colorado Denver. "As a diverse teaching and learning community that creates, discovers and applies knowledge to improve the health and well-being of Colorado and the world, maintaining a consistent brand is at the heart of our past, present and future success."

To learn more about the branding initiative, go to the CU Branding Website.

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