As you launch your intervention, implementing your Change Management plan is critical!  

First, return to your communication plan and follow – through!  

• What routine ways will you communicate your work: Send the emails, announce at meetings, and chat with your people during the work day.  

• What are your creative ways to communicate? These should include elements of fun, humor, connectivity, and food! 

• You should communicate in some mechanism every 1 – 3 days at the start of your intervention.  

Next, return to your Quick Win plan, and follow – through! 

• Schedule a weekly win. 

• Create a combination of individual and group wins.  

• Broadcast these so that everyone can share in the wins! 

Apply principles of Diffusion of Innovation: 

• At this time, you likely have your Early Adopters on board – how can they help you spread your idea? 

• How will you use data to get the Early Majority engaged? 

• How will you use peer pressure to get the Late Majority engaged? 

• Are there any laggards? If so, apply your Resistance Campaign to understand their motivations.  

Perform a Resistance Analysis every 1 –2 weeks.  

• Who do you sense is resisting? These may be your laggards.  

• What SCARF domain are they resisting against (status, certainty, autonomy, relatedness, fairness)? 

• Can you address it? 

• If not, can you pivot and bulk up another domain for that person or group?